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Bollywood actress Deepika Padukone is new brand ambassador of Indian domestic airline Vistara based in Gurgaon with its hub at Delhi-Indira Gandhi International Airport.
A new multimedia brand campaign of Vistara along with its first TV commercial (TVC) will be launched on Monday.
The campaign reinterprets and delivers on the brand promise of “Fly the new feeling”, through the eyes of Deepika.
The concept of the TVC revolves around how Deepika Padukone feels the same wonder and joy every time she flies Vistara, as she felt when flying for the first time.
The carrier, a joint venture between Tata Sons and Singapore Airlines, commenced operations on 9 January 2015 with its inaugural flight between Delhi and Mumbai.
“It is a matter of great pride for me to be associated with Vistara, a brand that is reliable, warm and friendly; a brand that carries the lineage of Tata and Singapore Airlines…The new TVC aims to capture that feeling in a charming and evocative manner,” Deepika said in a statement.
Padukone has completed filming for her first project in Hollywood—the action film xXx: The Return of Xander Cage—in which she plays the lead female role opposite Vin Diesel. She has also filmed for an item number in Dinesh Vijan's romance film Raabta. In addition, Padukone will collaborate with Bhansali for the third time in Padmavati, a historical drama based on the life of Rani Padmini.
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